Press release

Davis & Company focus group how-to guide wins national book design award

Glen Rock, N.J.—June 11, 2010 Davis & Company's How to conduct employee focus groups book has won an American Inhouse Design Award for excellence in editorial design.

The 50th annual design competition, which drew over 4,000 submissions and is sponsored by Graphic Design USA magazine, recognizes outstanding graphic design and marketing efforts from print to interactive multimedia.

How to conduct employee focus groups is an all-inclusive, do-it yourself guide that provides all the tools needed to successfully manage and facilitate focus groups, from setting objectives to reporting key findings.

Davis & Company's graphic design team on the project included Janice Comes, Diana Cortina, John Kidon and Stacy Weidenmuller. The book was co-authored by Kimberly Gavagan and David Pitre.

The book will be featured in the 2010 Annual Awards issue of Graphic Design USA and in the online Awards Gallery this July.

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com