Press release

Using social media to drive growth: Alison Davis shows you how in October 29 webinar

Glen Rock, N.J.—October 12, 2009 From Twitter to Facebook to Flickr, social media is a hot topic. But how do you get beyond the hype to effectively integrate social media into your lab or pathology marketing efforts, in a way that increases visibility and drives growth?

Whether you're just a beginner or seasoned user of social media, find out how to use it to market your company by joining Alison Davis, Davis & Company founder and frequent speaker on HR communication, and Cynthia Holden, Manager, Integrated Marketing Communications, ARUP Laboratories, in a 90-minute webinar sponsored by Washington G-2 Reports:

Bringing Social Media into the Lab: Integrating Facebook, Twitter & YouTube into Your Growth Strategy
Thursday, October 29, 2009
2 p.m. - 3:30 p.m. (ET)

In this interactive learning session, Davis and Holden will explain the critical components needed to develop an effective social media marketing strategy for your lab or pathology practice. They will show you how to:

• Use Facebook, Twitter and YouTube to engage customers, the media and other key stakeholders
• Communicate and implement your social media marketing plan
• Define clear guidelines that promote acceptable, productive usage

For more details and to register, visit the Washington G-2 Reports web site.

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com