Press release

New video shows you how to improve brainstorming

Glen Rock, N.J.—July 10, 2009 Need to enhance brainstorming sessions so they're more creative and productive? A new video produced by employee communication firm Davis & Company offers tips on overcoming common challenges to make brainstorming better.

"Too often, brainstorming sessions fall flat, without producing any useful ideas," said Alison Davis, Davis & Company CEO. "So, we created a video to help you avoid three common pitfalls and ensure a successful session."

The video also demonstrates how to use a facilitation tool called The Magic Board Facilitation Kit™, designed to help brainstorm, organize ideas, plan and solve problems more effectively.

The Magic Board™ is a flexible nylon sheet coated with adhesive, which allows paper to stick to it. Pin it to a wall, and it becomes an instant facilitation tool. Ideas written on strips of paper can be added, removed or rearranged easily.

"We use The Magic Board™ in almost all our meetings," said Davis. "We find it more engaging and productive than writing on a flip chart."

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com