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Press release
Glen Rock, N.J.—May 22, 2009 A new book, How to conduct employee focus groups, shows you how to get feedback from employees so you can successfully implement internal programs and initiatives.
Co-authored by Joe DeLuccia, Kimberly Gavagan and David Pitre, this comprehensive guide gives you the tools you need to manage employee focus groups, including:
- Examples of how focus groups have been used in organizations
- Samples you can tailor to meet your needs, including a participant invitation, a discussion guide and a findings report
- Advice about conducting virtual focus groups and one-on-one interviews
"Even if you've never conducted an employee focus group before, this book is packed with tips and examples to help you get started," says Pitre.
This book covers each step in detail, including how to:
- Select the right participants
- Choose the best location, timing and facilities
- Build a discussion guide
- Moderate like a professional
- Deal effectively with challenging participants and unexpected events
- Analyze your data
- Develop insightful conclusions
How to conduct employee focus groups is available through Davis & Company's web site for $24.95. For more information, or to purchase the book, visit www.davisandco.com.
Have questions about focus groups? Come join us on LinkedIn
or Twitter and let us know what's on your mind.
Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com
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