Press release

Alison Davis shares strategies for doing more with less

Glen Rock, N.J.—April 16, 2009 Alison Davis,CEO of Davis & Company, offers strategies for improving employee communication in PR News' first Employee Communications Guidebook: The blueprint for internal PR strategies and tactics

Her article, "Do More with Less: How to Improve Communication While Reducing Time and Costs," shows communicators how to manage their workload while increasing the effectiveness of communication.

"Even when budgets have been slashed and staff is stretched, you have the chance to spend less time and money on high-value communication," says Davis.

One tip Davis offers is to make content shorter, faster and simpler-to reduce it by at least 25%. This not only saves your team time, it also saves employees' time, which is in short supply these days.

The Employee Communications Guidebook offers over 200 pages of advice on creating effective messaging for employees for many scenarios, including: recruiting and retaining talent, coaching and training, and greening the workplace. The book is available for $399 on prnewsonline.com or by calling 1-888-707-5814.

Davis & Company helps leading organizations reach, engage and motivate their employees. Our clients include Eaton, ITT, Johnson & Johnson, PepsiCo, Pfizer, Rogers Communications and Tyco International. Founded in 1984, the firm also offers web-based workshops and publications on employee communication and HR/benefits communication. For more information, visit: www.davisandco.com